Fashionemotions was established in 1993 in Germany and became premier provider as fashion agency for Eastern Europe and of business consulting services to fashion retail and manufacturing industries.

Fashionemotions operates in the following areas: brands distribution, marketing research, social media support, marketing consulting, product development and professional trainings. Fashionemotions provide fashion companies located in Europe with relevant information on Eastern European market, presents reports on marketing research.

Fashionemotions is focused on fashion market and constantly study and update information about it.  We are dedicated to helping our clients investigate opportunities, understand markets and compete effectively in the dynamic Eastern European market.

Our Strategy

As international distributor we are one of the most innovative distributors in Europe. With the right sense for trends we only represent the brands that establish according to the spirit of time. A small team of dedicated sales agents and talented trend scouts make our unique success possible. 

Our label portfolio follows the goal of aiming the best success for our clients. We have extensive knowledge in the retail division, which enables us to seamlessly consult our clients about B2B.

Our sales strategy involves interactive marketing, public relations and creative consultation for each market.

We provide our clients with the expertise to give each brand a competitive advantage. We furthermore offer visual merchandising and manage after sales services as far as digital marketing merchandising.

In addition, we offer selected dealers advice, ideas and inspiration.

Our References

JOOP! Men, Women
JOOP! Jeans, Casual, Accessories
JOOP! Shoes, Hosiery, Socks, Underwear
JOOP! Jewellery, Living
RENÈ LEZARD (Men & Women)


OUR Current Brands



Support for Your Social Media Marketing

We are working close with partner for all social media topics when it comes to inspiring the fans of your brand on


and Co.  day after day.

In connection to above social media platforms we support you by:

  • Create your website presentation

  • Create your online shop

  • Perfect your images

  • Increase the traffic of your website / online shop

  • Increase brand awareness

  • Customer acquisition

  • Customer loyalty

  • Targeted advertising targeting

  • Free market research directly at the consumer

  • Early detection of potential problems

  • Reduction of communication costs

NFT's Virtual Products in Metaverse

What your company needs to know about selling goods in virtual worlds today and in the future.
What the internet is for information, the Metaverse will do for social connections.

Each new evolution of technology raises one key question: who will be the first to value it and receive the greatest reward, and who will try to catch up before it’s too late?

One thing is clear: those who understand and use NFT and other new technologies will get rich. But for most, this is easier said than done. In this section, we’ll break down the rules related to virtual product markets into basic concepts that companies need to understand to gain an edge in this area.

Opportunities for Your Business


A virtual product is a digital representation of a product. It can be a virtual representation of a real product or a product that exists only in the virtual world. While these products may not be as “real” as we traditionally think of as real, they are real enough that real people are paying real money for them.

For many companies, the possible use of virtual products should be obvious. It’s easy to imagine someone buying a high-end virtual Ferrari to get an edge in a virtual racing simulator. Someone who wears an expensive suit in a virtual environment has the same advantage as in real life.


Globally, the video game industry is larger than the sports and film industries combined. Think about it for a second. How much would you like your products and/or brand to be featured in a popular movie or sporting event? You would attract more people with a downloadable skin in Fortnite or product placement in Animal Crossing.

If you have a product with a use case that fits any of today’s virtual worlds, you have a brand that can be placed on virtual clothing, signage, artwork, and more.

Companies are using NFTs and virtual products to reach younger audiences. Two-thirds of Fortnite players are under the age of 24. Roblox’s user base is even younger, with two-thirds of players under 16.

Luxury brands, in particular, find value in allowing virtual users to buy virtual versions of their high-end products long before they can in the “real” world.


The first question most people ask about virtual products is how to maintain the value of a product when it is easier to imitate or counterfeit. Counterfeiting is obviously a problem in most real industries, from sneakers to art. In the virtual world, things are even more difficult.

In the physical world, details of materials and construction distinguish fake Rolex watches from real ones. In virtual worlds, it is possible to create “virtually” identical copies of virtual products without noticeable differences in the product files themselves. How do you maintain and ensure the scarcity and exclusivity of virtual products? This is where NFTs come into play.

At first glance, blockchain may seem very complex, but it is best viewed as proof of ownership of a specific virtual good, whether it be a virtual product or a unit of cryptocurrency. The difference between a blockchain and any other proof of ownership — say, a ledger in your bank account — is that no one owns the blockchain. It is decentralized and no one has the right to change, modify or destroy it.





Ukraine is facing a huge humanitarian crisis. Urgent support is needed and the needs are constantly increasing. We must do everything possible to help both those who remain in the country and those who flee it.